Every morning in Africa, a deer wakes up

"Every morning in Africa, a deer wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must run faster than the slowest deer or it will starve to death. It doesn't matter if you are a lion or a deer (or relapsed cyclist). When the sun comes up you'd better be running (or cycling)".

Reproduced in entirety -- yes, I had jotted it down on a piece of paper -- from a poster seen just above the cash counter of the Irani Cafe where I had my Chhai today morning, way back home on my first major cycle ride in a while. The little bits in the parentheses were of course not there on the poster.