The challenge of building a software products brand

If you follow this blog on any kind of a continuous basis, you would be aware by now that I certainly don't follow any kind of chronology or time frame in the frequency in which I post here, nor that I have any kind of yardstick to decide what to post and what not to post here.

(That philosophy -- or lack of it -- also sums up my approach to writing poetry, so to say).

So here it is -- I am back at work and again at the forefront of dealing with the challenge of building brands (corporate and product). For a company with whom I have had an earlier (rewarding and enlightening) stint.

Yes, an earlier (chuckle) stint (chuckle).


 I was here before Moving On happened. Back then (as at most small "Indie" software product development companies) there was a lot to do here -- and a constant need to innovate and improvise. Surprisingly (or not so surprisingly) there is a lot to do here now as well.

But then, that is the story of building a brand, any brand -- its always a work in progress.

Its good to be back in a familiar milieu -- of products and solutions that I understand pretty well (if anything, they have become better in the intervening four or so years) and be in a mind space where the excellence paradigms and road-maps are also equally familiar ( I am a MBA and advertising and brand communications was the earliest of my "callings").

Its good to be back at work and good to be productive. And since it is the season of deluges, I know the poetry will keep coming too. 

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I mostly get along two ink pens to work.

Sometimes they get dry.

Poetry, on such days is bumming ink from someone who has let me bum many a cigarette.

And yes, neither of us now smokes.